A platform for paid online advertising run by Google is called Google Ads. In 2018, the search engine business changed the service’s name from Google AdWords to Google Ads. If you want to know How does Google Ads Work? Get in-depth knowledge through Google Ads Training Course in Chennai with live projects at FITA Academy.
It fundamentally operates the same way: users who conduct keyword searches receive an individual’s search query’s outcomes on a search engine results page (SERP). Paid advertisements targeting at that term can be found in those results.
Now, we wouldn’t have devoted an entire post and graphic to it if this question weren’t intentionally loaded. Nevertheless, it’s always beneficial to have a broad perspective before diving into the details.
- Ads are made by advertisers that focus on certain keywords.
- Google is used by someone.
- An auction is started if any adverts are using keywords that are pertinent to that search.
- Google submits one relevant ad per account into the auction for each relevant ad.
- The formulae for Quality Score and Ad Rank are then used to select the winners.
- Only when their ad is clicked do advertisers pay.
How does Google choose which ad to show?
The best part about Google Ad Auctions is that not always the top bidders end up winning. Google considers a variety of elements to determine which advertisement is the most pertinent and of the best calibre for the user. For small businesses using Google Ads, this is excellent news. Google decides as follows:
First, Google rates each advertisement on a scale of 1 to 10 based on three factors:
- Relevance: How well your advertisement matches the query’s purpose.
- Expected click-through rate: How likely it is that your ad will be clicked if it is displayed, depending on your past performance in comparison to rivals.
- User experience: How useful the experience is and how pertinent your landing page is to your advertisement.
Given that we typically believe a rank to be better, the term “rank” in ad rankings can be a little confusing. However, in this instance, the better for your ad rank. Since it is based on keyword cost, there is no ideal AdRank score for search.
Cost per click
The price is the auction’s final step. Pay-per-click (PPC) advertising means that advertisers only get paid when a searcher clicks on their ad. However, this is not a set cost. This may not be the advertiser’s highest bid.
How to utilise Google Adwords’ Keyword Planner
- Google’s free keyword tool, Google Keyword Planner, can assist you in determining which keyphrases to target with your business.
- It is as easy as using a keyword programme to look for terms and phrases associated with your company. It will offer information about keywords, such as how frequently people search for it.
- Additionally, it will provide you with suggested bids based on how competitive a given keyword is and how much you should spend on it.
- From there, you’ll be in a better position to decide how to proceed with your Google Ads campaign. Enrol in Google Adwords Online Course for training; experts at FITA Academy will guide you in a professional way.
How to advertise on Google (Easy method)
Google advertising can be done in a variety of ways. You’ll receive a really hands-on procedure to assist you quickly set up your Google Ads if this is your first time advertising. If you’ve done this before and already have a Google Ads account, move on to the part after this one.